FLAME?

What is all the talk about "Flame"? "Flame". I cannot understand this. There is so much need for people in the IT security community to just understand some basic concepts of IT security. Just like all sports, baseball, football sometimes needs to revisit "back to basics" I think this is what IT security needs to do. Why cannot people contribute "back to basics" IT security learning rather than take time doing articles on an "outlier" rare thing like "Flame". Why the interest in "Flame"? Are IT security managers so egotistical or paranoid that they think that "Flame" is meant for them and their organization?. "Flame" is a very specific targeted malware aimed at Iran much like Stuxnet. It is much ado about nothing. IT is time to get back to thinking about the "basics" of the boring day to day "security in-depth" measures that we get paid to do. 99.9% of IT security people are not going to understand what Flame is about and 99.9% of businesses will not have any negative effects from Flame. So everyone get back to work, working on what you can control.